Ingest Raw Data

By focusing on customer data, we've tailored tools and frameworks to help your team quickly overcome challenges.
 

Build Consumer ML Pipelines

Cortex's robust toolset helps automate every step of the Machine Learning Pipeline, starting with data wrangling and feature engineering all the way through model selection.
 

Automate Dynamic Decisions

Combine your batch and real-time data for machine learning decisioning and increase conversions across your consumer experiences.
 

Machine Learning Built for Customer Data

Cortex is a machine learning platform focused on consumer data. By focusing on consumer data we are able to provide tools and technology tailored to consumer data and thereby make it easy and fast for businesses to realize value. For instance, Cortex provides tools for difficult aspects of the machine learning pipeline including automated feature cleaning and feature engineering. In addition, Cortex provides advanced consumer modeling techniques like prescriptive uplift modeling and real-time behavioral modeling.
 

Integrated with your Workflows

We know that integrating with your existing infrastructure and workflows is a critical component for machine learning success. Cortex integrates with your data lakes, data warehouses, and CDPs to enable your teams to easily ingest diverse data. Cortex also has dozens of existing integrations with CRMs, ESPs, and DMPs to enable real-time machine learning results across your business.