Oxford Semantic Technologies was founded in 2017 by three professors from the University of Oxford—Ian Horrocks, Boris Motik, and Bernardo Cuenca Grau. The company focuses on knowledge representation and semantic reasoning, possessing cutting-edge technological capabilities in this area, with its core technology being knowledge graph technology.

Knowledge graph technology allows information to be stored as interconnected networks of thought, processing data in a manner similar to how humans acquire, remember, recall, and reason about knowledge.

This technology enhances understanding of how to use products or services by integrating and connecting data, enabling rapid information retrieval and recommendations. Therefore, it is considered one of the key technologies for achieving more complex and personalized AI solutions.

However, implementing knowledge graph technology presents challenges, as it requires complex computations to convert dynamic, large-scale real-world data into knowledge graphs and utilize them. Fortunately, Oxford Semantic Technologies has developed and successfully commercialized this technology, achieving advanced reasoning capabilities on both cloud and devices.

The company has also collaborated with organizations in the finance, manufacturing, and e-commerce sectors in Europe and North America through its AI-centered engine, RDFox.

Covering Samsung Products

Samsung Electronics began discussions regarding investment with Oxford Semantic Technologies in 2018, including investments from Samsung Ventures.

Through this acquisition, Samsung Electronics will ensure the introduction of an advanced personal knowledge graph core engine. This engine will integrate information and context scattered across various services and applications, creating a tailored user experience by familiarizing itself with user preferences and usage patterns.

In the future, this technology will be combined with AI technologies on devices such as the Samsung Galaxy S24 series, achieving ultra-personalized user experiences while ensuring the security of sensitive personal data on the device.

Moreover, it will be applicable to all Samsung products, not limited to mobile devices but also including televisions and home appliances.